About the Alliance
A deal closes and the relationship changes hands. Onboarding, customer success, education, support and marketing all pick up a promise they were not part of making, and the customer feels every seam in that handoff.
The Post-Sales Alliance is a cross-functional group of practitioners working that problem in public. We run livestream panels, publish recaps and working templates, and keep building a shared picture of what the post-sale journey looks like today and what it should look like instead.
Nothing here is theory for its own sake. Everyone on the panels is currently responsible for part of a customer relationship after the sale.
Who runs it
Jamie is the founder of Flow and has more than 15 years of experience in growth marketing and customer experience. He helps B2B software companies improve onboarding, activation, retention, and the handoff between sales and post-sales teams.
Kristine is a strategist, educator, and creative leader working across customer education, customer marketing, and AI-powered content. She helps teams turn complex ideas into scalable learning, stronger communities, and better customer outcomes.
The panelists
People who have run onboarding, customer education, advocacy and go-to-market programs, and who are willing to say what actually happened.
Customer proof is built long before anyone asks for a reference.
Alison is a customer experience, marketing, and advocacy leader with more than 20 years of experience. She helps organizations turn customer insight into action across marketing, product, sales, and executive leadership.
Go to market work does not end at the signature.
Erin is a go-to-market operator with 15 years of experience across B2B marketing, revenue design, sales enablement, and commercial leadership. Through FeltonGTM, she helps established consumer brands build connected B2B revenue engines.
Education is the cheapest way to keep a promise you already made.
Anderson leads customer and partner enablement at Intellum, helping people reach value faster through education. He created the Education-Led Growth framework and brings experience across product marketing, learning design, and go-to-market strategy.
Marketing owns the story after the close too.
Angela is a product and marketing leader with 25 years of experience across SaaS, hardware, and enterprise software. Through Market Fast Forward, she builds systems that help B2B companies align what they promise with the customer experience they deliver.
Advocacy is the receipt for a handoff that actually worked.
Diana has more than 20 years of experience building customer programs from every angle, including global strategy, local implementation, and agency delivery. She advises teams on customer success, community, advocacy, loyalty, and expansion programs.
Enablement content is a product, so treat it like one.
Rachel is a product leader with more than 20 years of software experience, including deep work in field engineering and service delivery. She helps growth-stage companies align product and delivery around what customers actually experience.