About the Alliance

One room for both sides of the handoff.

Sales makes the promise. Onboarding, customer success, education, support and marketing all pick up a promise they were not part of making. We bring those teams together to map what the post-sale journey really looks like, and what it should be.

Why we exist

Most companies have never mapped what happens after the deal closes.

A deal closes and the relationship changes hands. The customer feels every seam in that handoff, and deals sold outside the ideal customer profile turn into churn that gets blamed on the wrong team.

The Post-Sales Alliance is a cross-functional group of practitioners working that problem in public. We run livestream panels, publish recaps and working templates, and keep building a shared picture of what the post-sale journey looks like today and what it should look like instead.

Nothing here is theory for its own sake. Everyone on the panels is currently responsible for part of a customer relationship after the sale.

How it works

Live panels
Every three weeks, four to six practitioners spend an hour on one part of the handoff. Live on YouTube, recorded for everyone else.
Writing
Essays and recaps that turn each session into something you can read in five minutes and act on the same week.
Working templates
Short tools built from what the panel said: the argument, a worksheet, and how to make it stick.

Founders

Jamie McDermott
Founder · Flow
Jamie is the founder of Flow and has more than 15 years of experience in growth marketing and customer experience. He helps B2B software companies improve onboarding, activation, retention, and the handoff between sales and post-sales teams.
LinkedIn: Jamie McDermott
Kristine Kukich
Co-founder · Post-Sales Alliance
Kristine is a strategist, educator, and creative leader working across customer education, customer marketing, and AI-powered content. She helps teams turn complex ideas into scalable learning, stronger communities, and better customer outcomes.
LinkedIn: Kristine Kukich

The panel

Seven practitioners, on both sides of the handoff.

Jamie McDermott
Founder · Flow
Kristine Kukich
Co-founder · Post-Sales Alliance
Alison Bukowski
Customer experience, marketing and advocacy leader · Point of Reference
Erin Felton
Founder · FeltonGTM
Anderson Campbell
Director, Customer and Partner Enablement · Intellum
Angela Sutton
Founder · Market Fast Forward
Diana Gabroveanu
Co-founder and CCO · Advocacy Maven
Your seat here?Own part of a customer relationship? Join a panel.